- Musealiteit
- Popification
- Volume
- Culture pressure
- Decoration
- Color
- Material
- Fashion Level
- Incentives
- Atmosphere
- Style Groups
- Form
- Values
Annually we use market research to calibrate the values of the present time. To this end De Bock & Dekker uses a validated set of 148 vale cards. We execute the market research together with Motivaction. Example values: cozy, durable, love, etc.
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