Volgende

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Color

In order to work with colors one needs to know the difference between cold and warm colors, between primary, secondary and tertiary colors and between ton-sur-ton and faux camallieux colors.

Color

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Decoration

In order to work with different designs one needs to know the differences between the various lay-outs of design patterns: spreader, all-over, picture or border.

Decoration

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Atmosphere

Atmosphere is a product of a harmonious construction of color, material, design and form. Together they radiate a specific value. For instance a natural, a romantic or an industrial mood (or sphere).

Atmosphere

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Material

In order to work with materials one needs to know how to combine materials of equal qualities. For this, one needs elaborate knowledge and experience with the materials one wants to use.

Material

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Values

Annually we use market research to calibrate the values of the present time. To this end De Bock & Dekker uses a validated set of 148 vale cards. We execute the market research together with Motivaction. Example values: cozy, durable, love, etc.

Values

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Culture pressure

Culture pressure© has to do with knowledge of and respect for something. In a positioning we describe culture pressure© with matching styles and values. In this we are sure to uphold the right culture pressure¬© for a specific product.

Culture pressure

Visual Communication: understanding the consumer